Cloudstreet Essay

How is your personal interpretation of Cloudstreet governed by its treatment of enduring values? Cloudstreet, a sprawling saga composed by Tim Winton, explores the enduring values of reconciliation, hope and the inevitable unity of family that forms the basis for our existence. Through the overarching techniques of context and the use of the Australian vernacular, Winton presents his nostalgia for the traditional Australian life, as well as encouraging the responder to consider universal issues which lie at the core of human experience, such as the need to treat others equally. By passing the Pickles and the Lambs through a series of trials and tribulations, in accordance with the strength of sagaic novels, Winton examines important ideas and philosophies about humankind. Through the examination of pivotal moments within the text, such as Fish’s near drowning in the river, the responder is able to gain their interpretation of the book and its treatment of the universal values of reconciliation, hope and family unity. Cloudstreet’s treatment of the theme of reconciliation highlights the need for people to find reconciliation within their existences, hence showing individual reconciliation with the forces of existence to be a central thematic concern. In Cloudstreet, this idea is expressed through Sam’s meeting with the blackfella after he returns from voting. While Sam implements classic Australian colloquialisms in his complaints about â€Å"some rich bastard†, he simultaneously plots to â€Å"sell the house for some real money†. This use of irony highlights Sam’s (symbolising the typical white man) ignorance of the fortune which he holds and which he considers to be mainstream. As a result, Sam is portrayed as a representative of white ignorance, and while he seems to be an average Australian, Winton portrays him to be a symptom of what is wrong with Australia as, while Sam is able to sense the â€Å"otherworldliness† of the blackfella, he perseveres with his callous plans to exploit home and to be disconnected from his spiritual existence. This idea is further exemplified through Sam’s gesture of offering a cigarette to the blackfella. The symbolism in this image presents Sam as the epitome of all that the class that he represents is able to provide. Reconciliation provides the basis for the emergent and disturbing spirituality of the house. The origins of the horror and ominous spirituality that exudes from the house lies in the misguided and ignorant need to socialise Aboriginals, evidenced in the horrendous treatment of the Aboriginal girls in the house that emerges from this ignorant misunderstanding. Hence, through the metaphor of Sam, Winton comments upon contemporary social and political problems and particularly the culture of denial within Australian culture at the time. This idea of the need for reconciliation is also expressed through the idea of family. The importance of family is another consistent theme throughout the novel. In Debts, Winton explores the instinctive force that drives members of a family to protect one another, despite all previous conflict. This is evidenced through Lester and Quick’s feelings of responsibility for Fish, which, particularly in the case of Quick, is driven by the guilt of Fish’s near drowning. As Lester says, â€Å" We owe him things†¦don’t forget Fish†¦don’t pretend to Fish. † The desperate, beseeching tone represents his instinctive desire to help Fish, in order to find reconciliation within himself. This idea is further expressed in â€Å"Ghostly sensations†, where Rose supports Sam during his desperate attempt at suicide. Despite Rose’s feelings towards her father’s burden on the family, which Sam himself recongises, â€Å"I’m a weak stupid bastard. † Rose assumes responsibility and protects her father. This is expressed through the motherly image of â€Å"She grabbed his head and pulled it to her breast. † The characters demonstrate the almost primeval urge that drives family members to protect one another, effectively communicated through Winton’s use of language. Thus, Winton shows his nostalgia for earlier times, when these values were at the core of Australian society. The theme of hope in Cloudstreet is expressed primarily through the Pickles’ stringent belief in the presence of the â€Å"shifty shadow†. The motif of the shifty shadow runs throughout the novel, presenting itself as a satirisation of the ideas of conventional religion and its affiliated dogma, and establishes a means by which characters such as Sam and Rose justify the unfathomable forces which govern their lives. The imagery of the â€Å"spinning knife†, which is used to decide whether the Lambs will start a shop or who is washing up, presents the idea that, for these characters, religion is more significant as a social context than as any element of a resolution of faith. The dislocation that the Pickles and the Lambs feel from the idea of God echoes Winton’s view that the contemporary working class could not relate to Christian ideals because of their own lack of fortune. Sam’s own nterpretation of the shifty shadow reflects pagan views of the world, in that he maintains a respect for rituals that is fundamental to all societies. â€Å"You stay right there till the shadow’s fallen across whoever’s lucky or unlucky enough, and then when it’s all over, you go out and get on with your business. † The colloquial tone of this sentence emphasises to the responder that, despite his working class background, there are ritualistic ideas bred into him and which he will not contravene. As such, Cloudstreet’s treatment of the theme of the shifty shadow examines spirituality as well as the unknowable. Cloudstreet’s treatment of the values of individual reconciliation, the importance of family and hope reflects its contextual situation, that of late 20th century Australia. Moreover, it reflects Winton’s desperate longing for an era of post war Australia. Through a close examination of the text, the responder gains insight into the central and enduring values of Winton’s society.

Does Language Shape Culture?

Csecsei Luca 12. IB Does language shape culture? Most questions of whether and how language shapes thought start with the simple observation that languages differ from one another. And a lot! Just look at the way people talk, they might say. Certainly, speakers of different languages must attend to strikingly different aspects of the world just so they can use their language properly. The word order can be completely different among languages. And also there are tenses in some languages that we do not have, use or do not know what it really means. Such as the subjunctive in spanish language. It is a tense which is the hardest to learn while learning spanish, because such a tense that has so many meanings does not exist nor in hungarian, neither in english. I had the chance to spend a year in the U. K. and i also to take spanish there, i experinced that to learn this tense is just as hard for the english as it was for me when I learned spanish in my previous school, which was a spanish-hungarian bilingual school. Culture is learned, but taught through the language. Language is never the entity which has been invented in isolation. It certainly has evolved gradually with the continuous development of a culture. A culture being a building made of different beliefs in supernatural, social behaviors, human emotions, or way of expressing feelings, the language has continually adapted accordingly to accommodate these identified notion and gesture of human activity. Finding a symbolism every time to register it in the language, thus contributing to its growth. A language has always been a weapon to express one's ideas and feelings. And the reason enough to make this weapon more efficient to handle one's need of expressing things with intended accuracy. It has been tuned-up with each new finding, getting honed up continually to get its flawless shape with developing culture. Culture is determined by the language it uses with a great extent. The first thing that comes to my mind is always slang. Language clearly shows where people belong, if someone speaks really mincing his words that shows he is educated nd nor grown up on the streets like most of the people who use slang words and developed a whole new language between them. We are all members of a social group and members of `society? as a whole. People interact in many ways and communication is just about the most common and among the most important. Whatever is meaningful to a group, from their everyday life to their traditions constitutes their very own culture and is generally respec ted by all group members. Language is only one of such items. For ethnic minority groups that may have a language of their own, their language is a cornerstone in their culture. Take a look at dialects anywhere int he world. It clearly shows different customs, not just in language or communication. There a lots of dialects in South-America, for instance. Spanish in Latinamerica differs a lot from nations to nations, or we can also say, from culture to culture. There are dialects also in our country, Hungary. And people on the north of the country speak in a different way, like pronounce sounds so much different. Use words and expressions that we do not use at all. They also have differently built, constructed and decorated houses, songs, tales and wear different clothes as their costume. Taken together I do think linguistic processes are obtrusive in most fundamental domains of thought, unconsciously shaping us from the nuts and bolts of observation and perception to major life decisions. Language is central to our experience of being human and is central to our beliefs, and the languages we speak profoundly shape our culture.

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Anti-cataract Activity of Abies Pindrow Luffa Cylindrica â€Å"Evaluation of in-vitro anti-cataract activity of Abies pindrow P

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Reflecting on creative writing piece - Essay Example As his mother approached, Till dropped his eyes automatically back to the simultaneous equations he was working on. â€Å"When I am older† he thought, â€Å"and when I am done with school I will train to be an astronaut and go out looking for Goldilocks planets across the galaxy.† Till’s eyes wandered away from the numbers and looked out of the window. The sun sat fixed and still in his place, casting his cool red glow over the world, as if to say, yes young man, one day you will train for the fleet and join the Goldilocks expeditionary force in search of worlds beyond even your imagination. The object that I used as my starting point was the phrase â€Å"Goldilocks planet† and an artist’s rendering of a discovery announced on 30th Sept 2010 of the first truly earth like planet which has just the right conditions for life. I decided I would write about this from the point of view of the new planet, not from earth, but I wanted to keep this fact in suspense, and create an impression at first that the writing was from a human and earth- bound perspective. I tried to make the opening as normal as possible, so I chose a kid sitting at a breakfast bar, in front of a tv screen, half doing his homework and half watching tv. My first draft contained phrases that referred to time, for example, â€Å"has been announced this morning† and â€Å"One day, when I am done with school† but when I read the text over, I realised that time is all relative to the sun and the earth, and that in a different solar system there would not necessarily be days or mornin gs, since this new Goldilocks discovery apparently faces its dwarf star sun all the time and does not rotate. I took out these references and made them general. Then I checked for consistency and changed all the color references too, making them applicable to a spectrum dominated by red. I learned that science fiction is

Brand development plan Essay Example | Topics and Well Written Essays - 2500 words

Brand development plan - Essay Example Positioning†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦8 v. Secondary Association†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦9 vi. Legal Protection†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦10 Communicating the new brand†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..10 i. Marketing Communication†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.11 a. Advertising†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦11 b. Personal selling†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..12 c. Sales promotion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦12 d. Public relations†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦12 Possibility of Brand extension †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦12 Conclusion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.13 R eferences†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦14 Introduction Nearly all businesses have names they use in trading, from the small scale retailer to the large-scale multinational organization. Product branding has become increasingly fundamental in shaping a product profile. Branding uses names, symbols, labels and layouts to guarantee that a product is recognizable and distinct from competitive products in the market. A product brand signals both the origin of the product and the supplier responsibility for the product. Brand names create trusts and are particularly helpful for promoting the environmental qualities of products when these would otherwise not be apparent. Both the supplier and the customer benefit from branding. From a customer’s point of view, brands help reduce the demand for infor mation when making purchase decisions. Needless to say, they also provide status through the image they display, recognition and expected high quality. In essence, brands create a mental picture that provides focus to the consumer when choosing between several alternatives. From a supplier’s point of view, branding enhances the opportunity for initial sales and repeat buying. By differentiating a product from its rivals, branding provides some scope for pricing discretion, although the extent of discretion depends on the market structure. Lamb et al. (2011) states that a â€Å"company’s brand is the most powerful communication tool in marketing products† (p. 156). I reference to Kotler (1991) a brand â€Å"strategy is built on brand positioning, brand mission and brand promise† (156). This paper discusses the brand strategy for Flash Sports and footwear Incorporation. Flash Sports and Footwear Incorporation deals with both male and female sports and foot wear. This brand name will be used in all its products across the globe. Development of New Brand Being heard in the middle of a competitor’s growling voices is an overwhelming task in contemporary market. This is shockingly proved to be true each time we view the television, read the newspaper or magazine or visit the internet. As a result, there is need for a business to seek and develop new brand to effectively increase awareness and brand loyalty. Though brand development is by no means a new idea, Doyle (1994) asserts â€Å"today consumers have more access to information and more choices than ever before†

Corporate social responsibility Dissertation Example | Topics and Well Written Essays - 10000 words

Corporate social responsibility - Dissertation Example The internal and external forces that are contributory for quality management for the company to be able to enforce corporate social responsibility (Industryplayer.com, 2013). †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..9 Figure 2. Building a model for ethical corporate social responsibility (publicrelationssolutions.com, 2013). †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..17 Figure 3. Kim, 2006 †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.30 Figure 4. Spatial options for companies on what to choose as environment for its CSR implementation (Panasonic.com.au, 2013) †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢ € ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..31 Chapter 1 Introduction Corporate social responsibility has been seriously considered significant part of business leadership and in meeting the stakeholder’s expectations specially the conscientious consumers or investors who wanted to maintain a Socially Responsible Investment (SRI). Thus, corporate social responsibility entails more qualified employees and sustaining corporate political interests to meet accountability and responsibility. Purpose of the study This paper will provide a meta-analysis of the theory of corporate social responsibility and its application in business management and in envisioning a community where people are enjoying too of the corporate vision for an improved economic well-being of the community. Significance of the Study This study is imperative to contribute scholarly studies on corporate social responsibility and how the companies’ empirical experiences sup port their endeavours to gain corporate credibility and integrity. It will also facilitate in the...1-3). Transparency require that the company must publicized their annual reports to detail their achievements, their credibility and best practices, including those matters where they need improvement and where they could potentially leverage in the next period of business operations (Burja & Mihalache, 2010, pp. 1-3).The inability of the company to perform the desired targets will create internal and ex...

Comparison Report Target and Wal-Mart Research Paper

Comparison Report Target and Wal-Mart - Research Paper Example Nonetheless, appropriate use of social media might turn out to be highly advantageous to a company. There are different forms of social media; but Facebook remains the most popular social media channel among people today. Therefore, most companies have adopted this as a platform for their communication with customers. Through Facebook, a company can post videos and photos of their products, address the concerns of their customers, and target new customers. For these reasons, companies have signed up for Facebook, by creating their Facebook pages. This paper compares and contrasts the Facebook pages of Target and Wal-Mart Companies. Walmart is the world’s largest retailer, which operates 10 773 stores across the globe. With over 2.2 million employees, including full time and part time employees, Walmart ranks as the biggest employer. In addition, this company is known for its low pricing and wide selection of products. The sales of Walmart are known to increase each fiscal year . Walmart utilizes different communication strategies, including television, radio, internet, and direct mail. The main message Walmart passes to customers is the value they will have, if they shopped in Walmart stores Graf (n.d). With regard to internet, Walmart utilizes social media, as a communication tool with customers. ... The high number of likes for this company page shows the level of popularity of the company. On the other hand, Target, which is also headquartered in the U.S.A, specializes in consumer goods and consumer services. This company, unlike Walmart, primarily serves the U.S.A market, and has 1 763 stores. Target puts emphasis on merchandise style and the store design, unlike Walmart, which emphasizes on low prices Graf (n.d). However, like Walmart, Target also utilizes social media as a communication strategy. This company too has a Facebook page, which it uses to reach out to its customers. However, there are major differences in the ways Target and Walmart uses Facebook as their communication strategy. One of the main differences between the Facebook page of Walmart and Target lies in the number of followers. For Walmart, there are more than 30 million followers. On the other hand, Target has a close to 22 million followers. Therefore, this means that Walmart is more popular among the F acebook community, as compared to Target. On WalMart’s Facebook page, different products are advertised. Additionally, customers post about their concerns and different issues, which they need to be addressed. These posts then receive response from the administration of the page, as well as other fans of the page. In addition, various events, promotions, and competitions by the company are posted on the page to make customers aware of them. On the other hand, Target also uses its Facebook page to advertise its products, promotions, and events, as well as customer concerns. Walmart has developed different Facebook pages for its different stores. This way, it is easier to address the concerns of customers of a specific store. In addition, unlike Target, Walmart has developed strict

LOG501 Case SLP 4 Queuing Analysis Essay Example | Topics and Well Written Essays - 1000 words

LOG501 Case SLP 4 Queuing Analysis - Essay Example In relation to industrial issues, EESC primarily focuses upon the facets which are related with environmental impacts. Among these industries, defense industry, nautical industry and fashion industry are the major concerns of EESC regarding their impacts upon the environment (European Economic and Social Committee, 2012). Defense industry is also known as military industry which comprises government as well as business enterprises that perform research, manufacturing, development and services of military equipments and essential materials. In Europe, military budget is quite fragmented and consists of huge replication within research & development of this industry (European Economic and Social Committee, 2012). Nautical industry involves in several activities such as ship building as well as recreational crafts for customers’ entertainment, for maritime police as well as for business purposes. This industry obtains efficient support from European Union regarding business, envi ronmental policies and attains standardization for developing provisions as well as managerial procedures. Europe’s nautical industry is involved in over 37,000 business activities where more than 234,000 people are operating and its annual turnover is 20 billion Euros (European Commission, 2013). In Europe, fashion industry is considered as a diverse as well as a heterogeneous industry which performs a significant number of activities from transformation of fibers and yarns to the manufacturing of several kinds of apparel products. This sector plays an imperative role for the European manufacturing industry (European Economic and Social Committee, 2012). Figure: Co-decision Procedure of EESC Sources: (European Commission, 2007) Industries and Transportation Modes of EESC In relation to nautical industry, EESC has organized an initiative program in Genova, Italy in order to hear the opinions of the industry players regarding business related issues. Due to the economic downtu rn in the year 2009, this sector has faced a substantial loss of 46, 000 jobs and the overall turnover has decreased by EUR 3.4 billion. More than 98% of this sector consists of small and medium-scale enterprises for which this crisis has had a drastic impact. Service activity of this industry comprises the development as well as the management of 4500 European recreational ports. Moreover, it conducts several trade shows regarding business and educational purposes. Moreover, this industry boasts of 66,000 km of coastline and is considered as one of the leading pathways for business and navigation purposes (European Commission, 2013). The European defense industry makes a leading contribution in order to provide security as well as ensure protection of European community members. The major objective of defense industrial policy is to create an innovative and viable ‘European Defense Technological and Industrial Base (EDTIB)’. Additionally, EDTIB is considered as a signi ficant prerequisite in order to improve the effectiveness of Common Security and Defense Policy (CSDP). Moreover, EDTIB also delivers capability and affordability to the nations in order to undertake international progression regarding the development and manufacturing of military equipments. Defense policy of this industry inspires member states and EU

Theory Term Paper Example | Topics and Well Written Essays - 1000 words

Theory - Term Paper Example In considering each claim it is important to look into what democracy actually means. This paper looks into democracy and its claims from both Marxism and Leninism perspectives. Practical use of democracy will form the centre stage in elaborating the meaning of democracy and whether it is an end in itself or a means to an end. Democracy literal meaning is People’s Rule meaning that it is the populace that should bear a nation’s sovereignty. This definition is quite the opposite of autocracy and oligarchy which connote forms of dictatorship perpetuated by one person or a number of people respectively. Therefore, democracy is a situation where people exercise political power through choosing leaders or participating in governance. The latter statement has little strength but its claim is indisputable as an inherent attribute of a democratic establishment. These definitions raise a number of arguments one being that some government systems are more democratic than others ( Lenin 177-215). An absolute democracy will therefore demand that people’s wishes are incorporated in the governance system. Wishes of the people even in the modern democratic institutions are basically achieved through elections. In this case people’s representatives are elected to various levels of government where they are expected to represent the views and wishes of their electorates. Utilitarian theorists hold the belief that democracy offers a channel for people’s will to be done. Elections in the case are an agent of people’s will since electors choose those who are closest to their ideals. Although this is not a strong justification as to the establishment of democracy, it goes further to elaborate the representation of the will of the people in governance. This utilitarian approach to democracy and general will of the people is however not accurate. It is basic fact that a society is comprised of people who hold different views on issues. Consequ ently, it is hard for all to agree on one thing especially on matters pertaining to public policy. This argument of elections as a symbol of democracy does not necessarily bear people’s will (Loo and Peter 45-80). Majoritarianism is used widely in elections debate since those who end up in government are the most popular candidates and this translates into ignorance of the minority’s interests. This loophole in democracies has been overcome by establishing systems that facilitate proportional representation although their viability has proved questionable as factions are forced to join forces to acquire considerable majority. Britain is an example where tyranny of the minority is experienced. This has been the trend after the 2nd World War where only two parties have dominated the political arena. In winning elections these parties need to work hard to woo voters who are indecisive. In so doing the parties find themselves ignoring their ideologically based supporters i n order to appeal to the few undecided ones. This scenario is clearer after looking into democracy as a means to an end. Democracy depicts a situation where people are ruling themselves meaning that a state is incapable of coercing an individual citizen (Lenin 277-313). Freedom is therefore a pillar expected to be upheld by a democratic system more than in others. The degree of equality among people also forms the

Small Package Delivery Industry Essay Example for Free

Small Package Delivery Industry Essay The small package express delivery industry is a complex competitive environment. The â€Å"Porter’s five forces† combined give the competing companies the possibility to make profits with a low risk of entry and a weak bargaining power of suppliers. The intense rivalry between them and the strong bargaining power of buyers has a negative impact over the prices, which can lower the companies’ revenues. The most interesting thing about this case was the struggle of the global delivery company DHL, to enter the United States market. It was interesting to see how a big company could spend an enormous amount of money to purchase all the equipment necessary for a distribution system, and yet not being able to succeed in gaining the market share. Risk of entry by potential competitors In the small package express delivery industry the barriers to entry are high which makes the risk of entry by potential competitors a weak force. The economies of scale in this industry are attained by only three companies, FedEx, UPS and DHL. They developed complex air and ground delivery networks, which are expensive to establish for new entrants; this gives the leading firms an absolute cost advantage in the industry. DHL, a huge name in the European delivery market, is an example of failure in this aspect. After buying Airborne Express for $1 billion and spending $1. 5 billion upgrading it, DHL was forced to get out of the market because of the losses it encountered during 5 years of struggling. Following this event the, North American express delivery industry became dominated by FedEx and UPS. One major element of the barriers to entry is the government regulations. Federal Express waited three years to get the right to fly planes from Memphis to Tokyo, and it got restricted to only 70 lbs per package. Tough government regulations make it difficult for new companies to enter the industry or in different markets, and it can increase the costs of operations as well. When the force of risk of entry of potential competitors is weak, the profitability of the companies that are already competing within the industry increase. Rivalry among established companies The rivalry among established companies is very strong in the small package express industry. The industry is consolidated, dominated by three large companies, FedEx and UPS in the US and DHL in Europe, which are interdependent. Consolidated industry increase rivalry among established firms because one company’s competitive action, such as a change in price, directly affect the market share of its rivals. This can lead to price war, which means that one company follows suit when the other companies lowers the prices. In 1983, UPS offered next-day air service at half a price of its competitors. In order to keep up, Federal Express followed and cut the prices to match UPS prices. This lead to a price war among competitors, which diminished profitability of the companies competing in this consolidated industry. Bargaining power of buyers The bargaining power of buyers in this industry is a strong force. When the buyers purchase in large quantities, they are able to bargain and reduce the prices. An example discussed in the case is Xerox, which negotiated a lower price for express delivery of its products because of the high volume of the orders and was able to get as much as 60% discounts. The strong force of bargaining power of buyers in the small packages express delivery industry leads to lower prices and less profitability. Bargaining power of suppliers The bargaining power of suppliers in the small package express industry is weak. One example discussed in the case is the acquisition of the retail stores Mail Boxes Etc by UPS, which allowed UPS to have a direct contact with the consumers who needed its services. Another example is the Federal Express purchase of Flying Tigers, an international supplier with which Federal Express was working with at that time. This allowed the package express company to reduce the cost of its operations and build a global air express network. By eliminating the direct suppliers with the vertically integrated strategy, the company gains more profits and control. This weak force in the bargaining power of suppliers allow for greater profits for the companies operating within the industry. Substitute products The threats of substitutes in the small package express delivery industry within US and global market is neutral. The evolution of technology over the past few decades has produced several substitute products to small package delivery. The first substitute that was introduces was the fax machines, which made the transfer of documents easier and faster. The internet, a big substitute of the document delivery via email, but it also created online shopping which led to increased demand of the small package delivery industry. This gave the industry the opportunity to gain additional profits and replace the profits lost through the innovation of the fax and email. Conclusions and recommendations In the small package delivery industry, the established companies will continue to play an important role within the industry and their profits will increase, because of the weak bargaining power of suppliers and the high barriers of entry by potential competitors. In a consolidated industry like the one presented in this case, the strong rivalry among established companies and the strong bargaining power of the buyers can lead to profitability losses.

Effects of Indoor Plants on Air Pollution

Effects of Indoor Plants on Air Pollution Are indoor plants adapted to get rid formaldehyde, Sipin, Elly Lorreta one of the noxious wastes commonly found at home 002348-019 nowadays? 1.0 Introduction I did further research and found out that indoor air pollution phenomenon has urged the NASA (National Aeronautics and Space Administration) scientists to study the functions of plants to provide clean indoor air. NASA has become the pioneer towards this research and recently has been widened by many other associations like the Wolverton Environmental Services, Inc. endorsed by the Plants for Clean Air Council in Mitchellville, Maryland[1]. Research done by NASA has found out that there are certain plants that have the function to purify the air in a building[2]. They detoxify the existing toxins and pollutants which originate from the things used in daily activities nowadays; fabrics, detergents and also furniture. These pollutants can be classified into three common indoor pollutants according to the list of indoor contaminant that are currently present. There are benzene, formaldehyde and trichloroethylene. (TCE)[3] Plants use the concept of transpiration to work onto this problem[4]. As the vaporized chemical enters the stomatal opening on the leaves of the indoor plants, they are either broken down directly or be sent downwards; down to the root system of the plants.[5] The presence of colonies of microbes at the root system breaks down various kinds of unhealthy compounds; in this case the indoor pollutants, and absorbs them as their source of food[6]. As for the mechanism of transpiration to remove the pollutant, water vapour that is liberated by the leaves of the plants will mix with the air in the atmosphere. Convection of air leads to the movement of the atmospheric air that is contaminated with the vaporized chemical downwards to the base of the plants. I chose 6 types of plants to be experimented by one fixed type of pollutant; formaldehyde. It is normally used in the production of grocery bags, facial tissues, waxed paper, waxed paper[7] and produced by tobacco products, gas cookers and open fireplaces.[8] In the experiment, this chemical is predicted to be absorbed by each plant. Plant that absorbs the chemical the most would be the efficient plant to be included in places mentioned before. 2.0 Aim To study the effect of plants transpiration towards the acidity and mass of formaldehyde in a transparent chamber. 3.0 Planning and method development Firstly, a chamber must be set up to place plants chosen. A pot of selected plant is placed into each chamber. 6 types of plants were chosen, therefore 6 chambers must be created. To make sure that air, sunlight and water could be continuously supplied, I decided that the chamber must be transparent, and there are holes to let air enters. The material that I chose is transparent plastic so that holes can be poked, the wall of the chambers can be flipped to water the plants everyday and plants get sufficient sunlight. I selected formaldehyde as the pollutant to the plants. In each of the chamber, I included formalin of the same amount in a beaker and let it evaporate in the chamber. As formalin CH2O, is a reducing agent[9], therefore it has the ability to release its hydrogen.[10] The more hydrogen ions present in it, the greater the strength of the acid. When evaporation of formalin happens continuously, there will be less in quantity of hydrogen atoms in the aqueous solution. Thus, the acidity of formaldehyde could decrease through evaporation; pH of the formalin increases. So, the pH of the formalin is ought to be checked for every interval of two days. Because concept of evaporation is used, it is for sure the volume of the formalin will reduce. The most effective method to measure this is by getting the mass decrease. I took the reading of the mass of formalin for every interval of two days. I decided to take note on the external condition of all the plants so that analysis on that can be don e to find its relativity with formalin. 4.0 Hypothesis My prediction is that indoor plants have the ability to get rid of formaldehyde, one of the noxious wastes commonly found at home nowadays by absorbing the chemicals through their microscopic openings perforated on their leaves; the stomata[11]. As the chemical evaporates, the molecules of the chemical are absorbed by the plants by gaining entrance through the stomata. These plants transport the absorbed chemical to their root system along the xylem of the plants to be broken down by the microbes present at the roots.[12] As formalin acts as a reducing agent, release of hydrogen could occur. Through evaporation of formalin, there will be less hydrogen atoms could remain in the aqueous solution. Thus, it is possible for the decrease in mass and increase in the pH of the formalin to occur when indoor plants are available. 5.0 Methodology 5.1 Variables a) Independent: * Types of plants chosen to be experimented There are variety types of plants chosen in order to know whether the hypothesis could be accepted. They are Boston fern (Nephrolepis exaltata â€Å"Bostoniensis†), Janet Craig(Dracaena deremensis), Florists mum(Chrysanthemum morifolium), Kimberly queen fern (Nephrolepis obliterata), Snake plant or mother-in-laws tongue (Sansevieria trifasciata Laurentii), Himalayan Balsam (Impatiens glandulifera) altogether. Himalayan Balsam (Impatiens glandulifera) acts as the control of the experiment to show its less in efficiency to absorb the toxin. Some plants have no ability to absorb the chosen toxin as good as in some indoor plants. b) Dependent: * The rate of absorption of formaldehyde The rate of absorption of formaldehyde is taken as the decrease in mass of formalin over time. This is documented for every interval of two days. Other than that, the acidity of formaldehyde in each chamber is also noted. This is done by using pH paper and pH meter to indicate the change in pH. The pH of the formalin in the chamber is recorded to see the pattern of change in acidity. c) Fixed: * The type of toxin chosen; formaldehyde Liquid formalin is selected to be one of the fixed variables in this experiment so that the analysis of the change in acidity can be done easily. More than one type of pollutant will promote confusion while conducting the experiment as the characteristic of one pollutant differ from one to another. Formalin is the aqueous state of the chemical formaldehyde and the concentration of the liquid formalin is 100%. I made the volume and the concentration of liquid formalin the same in every small beaker included in every transparent chamber. It is important to do so because the pH of the chemical and its mass are to be checked every 2 days throughout the duration of the experiment. The initial pH of the chemical is 3.510 while the initial volume of the chemical is 10  ± 0.5 ml making its mass to be 10.19  ± 0.01 g * The estimated size of the plants chosen The chosen plants are of the same size. There is no specific measurement for the plants sizes so therefore, the size is depending on the experimenters justification by fixing the number of leaves present in every plant chosen. This is due to the mechanism of the absorption of the chemical formalin happens through the microscopic opening present on the leaves; the stomata. It is therefore can be predicted that more tiny opening present on the leaves, the more effective would the rate of absorption be. I decided that the total number of leaves is approximately 15-20 leaves depending on the how broad the surface of the leaves is. * The size of the pyramidal transparent chamber The size of the pyramidal transparent chamber is to be made constant by using the same size and number of transparent plastic bags. The size of the plastic bags is 23cm x 38cm and they are cut into same shapes to fit it with the skeleton of the chamber. The base of the chamber is triangular in shape and constant with the area of  ½ (50cm x 50cm). 5.2 Materials MATERIALS QUANTITY JUSTIFICATION Formalin 120ml Formalin acts as the toxin in the experiment. Tap Water 5 litres This is used to water the plants everyday for 2 weeks duration. 5.3 Apparatus APPARATUS QUANTITY JUSTIFICATION Boston fern (N. exaltata) 1 pot These are the plants chosen to determine their effectiveness to absorb the formalin. Janet Craig (D. deremensis) 1 pot Florists mum (C. morifolium) 1 pot Kimberly queen fern (N. obliterata) 1 pot Snake plant (S. trifasciata) 1 pot Himalayan Balsam (I. glandulifera) 1 pot pH paper 1 box To check the acidity of formalin every 2 days. pH meter 1 To determine the pH of the formalin every 2 days. Disposable plastic cups 24 To be the base of the pyramidal transparent chamber. Plastic and bamboo chopsticks 54 To be the poles of the pyramidal transparent chamber. Electronic balance 1 To measure the decrease in mass of the liquid formalin for every 2 days. 50ml beaker 6 To place the liquid formalin in each chamber. 50ml measuring cylinder 1 To measure the amount of formalin in each 50ml beaker. Transparent plastics for packaging (23cm x 38cm) 1 pack To become the cover of the chamber. 5.4 Methodology to prepare a chamber for the plant A chamber has to be invented to place the chosen plants, considering the needs of those plants to get sufficient sunlight, air and water. I chose transparent plastics and attach them together to create a pyramidal transparent chamber. Holes were also poked to allow air move into the chamber. I included nine chopsticks to be the poles of chamber. A pole comprised of 3 combined chopsticks. To increase its stability, I poked a hole onto the bases of three disposable plastic cups and inserted the chopsticks into the holes. 5.5 Methodology to determine the change in acidity of formaldehyde After the chamber was set up, I prepared the solution of the toxin chosen; formalin.in a 50ml beaker. 10  ± 0.5 ml of the chemical in each beaker was measured using 50ml measuring cylinder. 6 transparent chambers were set up to place 6 types of plants which were the Boston fern (N. exaltata), Janet Craig (D. deremensis), Florists mum (C. morifolium), Kimberly queen fern (N. obliterata), Snake plant (S. trifasciata), and Himalayan Balsam (I. glandulifera). All the 6 chambers contained different pots of plants and 10ml of formalin in a 50ml beaker. At intervals of 2 days, the mass of the formalin was recorded. The procedure to get the mass of formalin in each chamber was as follows; * Take the reading of the mass of 50ml beaker before filling in the formalin by using electronic balance. Repeat the steps 3 times in order to get the average reading. * Weigh the 50ml beaker containing formalin by using electronic balance. Repeat the procedure 3 times in order to get the average reading. The reading of the mass of the formalin + 50ml beaker at intervals of 2 days was recorded. The mass of the formalin was determined by subtracting the average value of the mass of formalin + 50ml beaker with the average mass of the 50ml beaker. The pH was again checked by using pH paper and also pH meter for 2 weeks. The change in colour of the pH paper and the reading of the pH meter were noted and documented. Each of the plants in the chamber was watered once a day using tap water. The amount of tap water must was 20ml per watering and watering time was at 10.30 a.m and 4.00 p.m. every day. Condition for each of the plants was observed for interval time of 2 days. All of results were recorded in a table. 5.5.1 Precaution 1. Beware while handling formalin because it is a dangerous chemical. Since a high concentration of formaldehyde will be used in the experiment, [13]it may cause burning sensation to the eyes, nose and lungs. Thus it could result in allergic reaction because of formalin. 2. Be cautious when building the pyramidal transparent chamber especially when dealing with the bamboo sticks. Avoid any sharp splinter of the bamboo stick from piercing into the skin. 6.0 Data collection TABLE 1: THE pH of FORMALIN IN EACH TRANSPARENT CHAMBER WITH DIFFERENT PLANTS IN 14 DAYS Transparent chamber containing plants Value of Ph of formalin in each transparent chamber according to number of days 2 days 4 days 6 days 8 days 10 days 12 days 14 days Boston fern (N. exaltata â€Å"Bostoniensis†) 3.510 3.550 3.570 4.020 4.130 4.260 4.310 Janet Craig (D. deremensis) 3.510 3.570 3.580 4.020 4.070 4.210 4.430 Florists mum (C. morifolium) 3.510 3.570 3.590 4.120 4.200 4.320 4.620 Kimberly queen fern (N. obliterate) 3.510 3.510 3.520 4.010 4.030 4.050 4.110 Snake plant (S. trifasciata Laurentii) 3.510 3.370 3.360 4.030 4.030 4.030 4.030 Himalayan Balsam (I. glandulifera) 3.510 3.370 3.370 3.350 3.350 3.350 3.350 Note: The pH of formalin in each beaker was checked at the same interval to ensure that none of the formalin being absorbed more by their respective plants. The time that they were checked was at a range of 4.00 p.m. until 4.45 p.m. 10 Are indoor plants adapted to get rid formaldehyde, Sipin, Elly Lorreta one of the noxious wastes commonly found at home 002348-019 nowadays? TABLE 2: MASS OF FORMALIN + 50ml BEAKER IN EACH CHAMBER CONTAINING DIFFERENT PLANTS IN 14 DAYS Transparent chamber containing plants Mass of formalin + 50ml beaker in each transparent chamber  ± 0.01g 2 days 4 days 6 days 1st 2nd 3rd 1st 2nd 3rd 1st 2nd 3rd Boston fern (N. exaltata) 46.950 46.960 46.960 46.530 46.540 46.550 46.230 46.220 46.220 Janet Craig (D. deremensis) 46.910 46.910 46.910 46.520 46.520 46.510 46.310 46.310 46.310 Florists mum (C. morifolium) 46.940 46.940 46.950 46.610 46.600 46.610 46.350 46.340 46.350 Kimberly queen fern (N. obliterata) 46.970 46.970 46.970 46.620 46.620 46.640 46.430 46.410 46.410 Snake plant (S. trifasciata) 46.920 46.910 46.910 46.620 46.630 46.610 46.420 46.410 46.430 Himalayan Balsam(I. glandulifera) 46.940 46.940 46.930 46.780 46.790 46.790 46.720 46.710 46.720 Note: The mass of the formalin was measured at intervals of 2 days and it was at a range of time from 4.00 p.m. until 4.45 p.m. 10 Are indoor plants adapted to get rid formaldehyde, Sipin, Elly Lorreta one of the noxious wastes commonly found at home 002348-019 nowadays? Transparent chamber containing plants Mass of formalin + 50ml beaker in each transparent chamber  ± 0.01g 8 days 10 days 12 days 14 days 1st 2nd 3rd 1st 2nd 3rd 1st 2nd 3rd 1st 2nd 3rd Boston fern (N. exaltata) 46.010 46.030 46.040 45.480 45.480 45.470 45.210 45.220 45.220 44.950 44.960 44.980 Janet Craig (D. deremensis) 45.520 45.530 45.530 45.030 45.030 45.020 44.960 44.960 44.920 44.580 44.590 44.580 Florists mum (C. morifolium) 45.550 45.550 45.560 45.220 45.210 45.220 44.940 44.940 44.950 44.130 44.130 44.140 Kimberly queen fern (N. obliterata) 45.500 45.510 45.510 45.320 45.350 45.350 44.980 44.980 44.990 44.220 44.230 44.230 Snake plant (S. trifasciata) 45.890 45.900 45.890 45.530 45.530 45.530 45.140 45.140 45.120 44.970 44.960 44.970 Himalayan Balsam(I. glandulifera) 46.680 46.680 46.680 46.340 46.340 46.320 46.290 46.290 47.300 46.250 46.240 46.250 10 Are indoor plants adapted to get rid formaldehyde, Sipin, Elly Lorreta one of the noxious wastes commonly found at home 002348-019 nowadays? Transparent chamber containing plants Change in colour of pH paper 2 days 4 days 6 days 8 days 10 days 12 days 14 days Boston fern (N. exaltata) Green leaves Green leaves Green leaves Green leaves Green leaves Green leaves Green leaves Janet Craig (D. deremensis) Green leaves Green leaves Green leaves Green leaves Green leaves Yellow leaves Brown Leaves Florists mum (C.morifolium) Green leaves Green leaves Green leaves Wilted flowers Wilted flowers Yellow leaves Yellow leaves K. queen fern (N. obliterata) Green leaves Green leaves Green leaves Green leaves Yellow leaves Yellow leaves Yellow leaves Snake plant (S. trifasciata) Green leaves Green leaves Green leaves Green leaves Green leaves Green leaves Green leaves H. Balsam (I. glandulifera) Green leaves Green leaves Yellow leaves Yellow leaves Yellow leaves Brown leaves Brown leaves TABLE 3: DAILY CONDITION OF PLANTS IN THE TRANSPARENT CHAMBERS IN 14 DAYS Note: Only Florists mum (C.morifolium) in this experiment has flowers. When the edges of the leaves becoming brown or yellow, it is indicated as having brown leaves or yellow leaves. The font in italic form indicates the adverse change onto the plants. 10 Are indoor plants adapted to get rid formaldehyde, Sipin, Elly Lorreta one of the noxious wastes commonly found at home 002348-019 nowadays? TABLE 4: CHANGE IN COLOUR OF pH PAPER WHEN pH OF FORMALIN FOR A DURATION OF TWO WEEKS Transparent chamber containing plants Change in colour of pH paper 2 days 4 days 6 days 8 days 10 days 12 days 14 days Boston fern (N. exaltata ) Light orange Light orange Light orange Light orange Light orange Light orange Light orange Janet Craig (D. deremensis) Light orange Light orange Light orange Light orange Light orange Light orange Light orange Florists mum (C. morifolium) Light orange Light orange Light orange Light orange Light orange Light orange Light orange K. queen fern (N. obliterata) Light orange Light orange Light orange Light orange Light orange Light orange Light orange Snake plant (S. trifasciata) Light orange Light orange Light orange Light orange Light orange Light orange Light orange H. Balsam (I. glandulifera) Light orange Light orange Light orange Light orange Light orange Light orange Light orange Note: The original colour of the pH paper is light yellow in colour 10 Are indoor plants adapted to get rid formaldehyde, Sipin, Elly Lorreta one of the noxious wastes commonly found at home 002348-019 nowadays? 7.0 Data processing 7.1 pH difference of formalin I discover that there are some changes in pH of the formalin in the transparent chamber. The following table shows the total difference in the final and the initial pH of the formalin in each transparent chamber. TABLE 5: DIFFERENCE IN pH OF FORMALIN IN EACH TRANSPARENT CHAMBER Transparent chamber containing plants Final pH Initial pH Difference in pH Boston fern (N. exaltata) 4.310 3.510 0.800 Janet Craig (D. deremensis) 4.430 3.510 0.920 Florists mum (C. morifolium) 4.620 3.510 1.110 Kimberly queen fern (N. obliterate) 4.110 3.510 0.600 Snake plant (S. trifasciata) 4.030 3.510 0.520 Himalayan Balsam (I. glandulifera) 3.350 3.510 0.160 Note: The method to calculate the pH of formalin in chamber containing Himalayan Balsam is inverted, since the pH value decreased so that negative value can be ignored. 7.2 Data for mean mass of formalin The following table shows the average mass of formalin + 50ml beaker for 14 days TABLE 6: AVERAGE MASS OF FORMALIN + 50ml BEAKER IN EACH CHAMBER CONTAINING DIFFERENT PLANTS IN 14 DAYS Transparent chamber containing plants Average mass of formalin+50ml beaker in each chamber  ± 0.01g Day 2 Day 4 Day 6 Day 8 Day 10 Day 12 Day 14 Boston fern (N. exaltata) 46.960 46.540 46.220 46.030 45.480 45.220 44.960 Janet Craig (D. deremensis) 46.910 46.520 46.310 45.530 45.030 44.950 44.580 Florists mum (C. morifolium) 46.940 46.610 46.350 45.550 45.220 44.540 44.130 K. queen fern (N. obliterate) 46.970 46.630 46.420 45.510 45.340 44.980 44.240 Snake plant (S. trifasciata) 46.910 46.620 46.420 45.890 45.330 45.130 44.970 H. Balsam (I. glandulifera 46.940 46.790 46.720 46.680 46.330 46.290 44.250 Note: The average masses were obtained by totaling up the three mass values in three trials, and divide it into three. 7.3 Graph for the decreasing mass of formalin In order to get a graph of decrease in mass of formalin from day 0 to day 14, the real mass of formalin is required. Therefore, the table of mass of formalin for a duration of 14 days is made as follows. The formulation to calculate the mass of formalin in each beaker would be; Mass of formalin= [(Average mass of formalin+50ml beaker)- Average mass of 50ml beaker] TABLE 7: MASS OF FORMALIN IN EVERY 50ml BEAKER CONTAINED IN TRANSPARENT CHAMBER WITH DIFFERENT TYPES OF PLANTS Transparent chamber containing plants Mass of formalin  ± 0.01g [(Average mass of formalin+50ml beaker) Average mass of 50ml beaker] Day 2 Day 4 Day 6 Day 8 Day 10 Day 12 Day 14 Boston fern (N. exaltata) 10.170 9.750 9.430 9.240 8.690 8.430 8.170 Janet Craig (D. deremensis) 10.120 9.730 9.520 8.740 8.240 8.160 7.790 Florists mum (C. morifolium) 10.150 9.820 9.560 8.760 8.430 8.150 7.340 K. queen fern (N. obliterate) 10.180 9.840 9.630 8.760 8.430 8.150 7.450 Snake plant (S. trifasciata) 10.120 9.830 9.630 9.100 8.540 8.340 8.180 H. Balsam (I. glandulifera 10.150 10.000 9.930 9.890 9.540 9.500 9.460 Note: The average mass of one 50ml beaker is 36.79  ± 0.1g. This value was used to calculate the mass above. The bar graph of decrease in mass of the formalin against number of days for each beaker containing formalin in every transparent chamber is as follows; graph 1: decrease in mass of the formalin against number of days for each beaker containing formalin in every transparent chamber Note: The graph shows quite obvious inclination of mass of formalin in all chambers except for the H. Balsam (I. glandulifera) 7.4 Mass and percentage of formalin absorbed The initial average mass of the 10ml formalin in the 50ml beaker is 46.980  ± 0.01g and the average mass of the 50ml beaker alone is 36.790  ± 0.01g making the mass of the 10.000  ± 0.1 ml formalin poured in to be 10.190  ± 0.01g. From the data, there is a decreasing pattern of the mass of the formalin in the 50ml beaker. The percentage of decrease in mass of the 10.000  ± 0.1 ml formalin in 14 days of time in respective transparent chamber of plants can be determined. Before that, the mass of formalin absorbed in all the 6 transparent chambers must be d up. Calculation is as follows; TABLE 8: MASS OF FORMALIN ABSORBED BY PLANTS IN EACH CHAMBER Name of plants in each chamber Mass of formalin absorbed [Initial mass (10.190)- Mass on the14th day]  ± 0.01g Boston fern (N. exaltata) 2.020 Janet Craig (D. deremensis) 2.400 Florists mum (C. morifolium) 2.850 Kimberly queen fern (N. obliterate) 2.740 Snake plant (S. trifasciata) 2.010 H. Balsam (I. glandulifera 0.730 Note: The mass of formalin absorbed by plants in each chamber is referring to the decrease in mass of formalin throughout the 12 days duration. It is possible to calculate the percentage of decrease in mass of formalin absorbed by using the formulation below. The table below shows the percentage in respective 50ml beaker of formalin in all 6 chambers; Percentage of decrease in = Mass of formalin absorbed x 100% mass of formalin Initial mass of formalin TABLE 9: PERCENTAGE DECREASE IN MASS OF FORMALIN IN THE 50ml BEAKER IN RESPECTIVE TRANSPARENT CHAMBER Transparent chamber containing plants Percentage of decrease in mass of formalin absorbed Percentage of decrease in mass of formalin (%) Boston fern (N. exaltata) 2.020/10.190 x 100 19.820 Janet Craig (D. deremensis) 2.400/10.190 x 100 23.550 Florists mum (C. morifolium) 2.850/10.190 x 100 27.970 Kimberly queen fern (N. obliterate) 2.740/10.190 x 100 26.890 Snake plant (S. trifasciata) 2.010/10.190 x 100 19.730 Himalayan Balsam (I. glandulifera) 0.730/10.190 x 100 7.160 Note: The comparison of decrease in mass of formalin in beaker is based on the initial mass of formalin in the beaker. The greater the percentage of decrease in masses of formalin, the better the quality of air in the chamber, the better formalin absorber would the plant be. The following diagram shows the ascending order of the quality of plant as formalin absorber. Himalayan Balsam (I. glandulifera) Snake plant (S. trifasciata) Boston fern (N. exaltata) Janet Craig (D. deremensis) Kimberly queen fern (N. obliterate) Florists mum (C. morifolium) 7.5 Calculation for mean, standard deviation and T-test TABLE 10 : TABLE OF MEAN AND STANDARD DEVIATION FOR EVERY PLANTS CHOSEN Mass  ± 0.01g Plants Boston fern (N. exaltata) Janet Craig (D. deremensis) Florists mum (C. morifolium) Kimberly queen fern (N. obliterata) Snake plant (S. trifasciata) Himalayan Balsam (I. glandulifera) 1st trial 2.000 2.330 2.810 2.000 1.950 0.690 2nd trial 2.000 2.320 2.810 2.740 1.950 0.700 3rd trial 1.980 2.330 2.810 2.740 1.940 0.680 Mean 1.993 2.327 2.810 2.493 1.947 0.690 Std. Dev 0.009 0.005 0.000 0.349 0.005 0.008 Note: The mean was determined by getting the difference of mass of formalin between 14th day with the 0 day; initial mass. The formulation to calculate t-test is as follows; t-value =_____difference in mean___ difference of standard error TABLE 11: TABLE OF T-VALUE FOR THE COMPARISON OF MASS DECREASE MEAN BETWEEN BOSTON FERN (N. exaltata) AND JANET CRAIG (D. deremensis) Mass  ± 0.01g Plants Boston fern (N. exaltata) Janet Craig (D. deremensis) Difference between Boston fern and Janet Craig 1 trial 2.000 2.330 0.330 2 trial 2.000 2.320 0.320 3 trial 1.980 2.330 0.340 Mean 1.993 2.327 0.330 Std. Dev 0.009 0.005 0.008 Std. Error 1.151 1.343 0.191 Degree of freedom 2.000 Critical value at 5% level 4.300 t-value 1.728 Null Hypothesis: There is no significance difference for decrease in mass between Boston fern (N. exaltata) and Janet Craig (D. deremensis) | t | = 1.728 Thus, null hypothesis is rejected. The mean difference is not significant TABLE 12: TABLE OF T-VALUE FOR THE COMPARISON OF MASS DECREASE MEAN BETWEEN BOSTON FERN (N. exaltata) AND FLORISTS MUM (C. morifolium) Null Hypothesis: There is no significance difference for decrease in mass between Boston fern (N. exaltata) and Florists mum (C. morifolium) Mass  ± 0.01g Plants Boston fern (N. exaltata) Florists mum (C. morifolium) Difference between Boston fern and Florists mum